Product walkthrough
Eight working surfaces. One source of brand truth.
Eight working surfaces, each fed by public signals, each linked back to the evidence that shaped it.
1 · Brand Observatory
One workspace watching every place opinions form.
Open the Observatory to see today's brand picture in one frame: AI answer freshness, review themes, competitor drift, customer language, and risk signals — each card linked to the source that produced it. Use case: a marketing lead opens the Observatory each morning and forwards one card to the founder when anything moves.
2 · Answer Visibility
See what AI assistants actually say about your brand.
ChatGPT, Claude, Gemini, and Perplexity answer the same buyer question with different facts. The Answer Wall captures each response, the sources that shaped it, and the language that needs correcting. Use case: a PMM spots that two assistants still describe last year's pricing tier and queues the correction in the source they cite.
3 · Review Signal Mining
Cluster the phrases buyers keep repeating.
Reviews from G2, Trustpilot, App Store, and Reddit grouped by theme, with sentiment, repetition count, and the verbatim quote attached to every cluster. Use case: a brand team finds that 'fast to set up' is repeated across 41 reviews and uses the cluster as the new homepage subhead.
4 · Customer Language Map
Rewrite messaging from the words buyers already use.
A ledger of recurring buyer phrases pulled from forums, support tickets, and community threads — trending up and trending down, each line traceable to its origin. Use case: a content lead replaces three generic feature headlines with phrases the Customer Language Map shows are trending up.
5 · Competitor Drift
Watch where competitors are gaining narrative ground.
A drift radar of how competitors move across search, AI answers, reviews, and communities — with the snippets, links, and timestamps that prove the shift. Use case: a founder notices a competitor's new positioning phrase appearing across three answer engines in the same week.
6 · Risk Radar
Catch reputation threads while they're still small.
Risk Radar surfaces emerging negative phrases, review spikes, and community threads early — sorted by severity, source, and how fast they're spreading. Use case: a customer success lead sees a billing-related complaint repeating on Reddit and routes it before it hits the App Store.
7 · Weekly Brief
A board-ready brand brief, delivered every week.
What changed, why it matters, the source trail behind it, and the recommended action — written to be forwarded, not interpreted. Use case: a founder forwards Monday's brief to the board with one sentence of context instead of building a slide.
8 · Evidence Trail
Every claim leads back to a real source.
Claim → source → snippet → timestamp. The Evidence Trail makes it easy to defend any number on a dashboard with the screenshot, link, and capture date behind it. Use case: a CMO opens the Evidence Trail before sharing a perception number with the board and exports the source list in one click.